ABOUT 414

Sarah Allen Preston is a serial entrepreneur and brand strategist with 17 years building luxury lifestyle businesses that have garnered national press across TODAY, LIVE with Kelly & Ryan, Wall Street Journal, TechCrunch, Bloomberg, and BRIDES. She founded Preston Paper, a hand-illustrated stationery line ordered by tastemakers including Tory Burch and Sylvana Soto-Ward (formerly Vogue, now Maisonette).

Her design work for Sharyn Blond Linens—including the original “ginger jar design” featured in the Wall Street Journal—generated over $1M in sales and sparked mainstream adoption across the home décor industry. As founder of Sarah Allen Preston designs, she pioneered the contemporary wedding industry in Kansas City, bringing nationally renowned vendors like Corbin Gurkin (Jonas Brothers wedding, Biden wedding) to new markets.

She later founded and led Afloat, a mission-driven B2B2C gifting technology platform that was featured on LIVE with Kelly & Ryan within six months of launch and scaled to seven cities.

Her work has consistently bridged the gap between luxury design, emotional storytelling, and scalable technology platforms. Throughout her career, she has demonstrated an ability to identify market opportunities, build partnerships with established luxury brands, and generate substantial press coverage that drives business growth. Her entrepreneurial journey reflects a deep understanding of affluent consumers and the passion to build infrastructure needed to serve them at scale.